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country
country
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brand
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service
Journal
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ارزش ویژه برند دکتر روزبه حبیبی استادیار دانشگاه پیام نور
The current issue and full text archive of this journal is available at
Cause Marketing
The Effect of Store Name, Brand Name and
The current issue and full text archive of this journal is available at
It takes 20 years to build a reputation and five
Direct marketing and channels marketing 153
The current issue and full text archive of this journal is available at
Boston
Samsung’s Market Position
International Journal of Hospitality Management 28 (2009) 529–539
Available online at www.sciencedirect.com
Available online at www.sciencedirect.com
Journal of Business Research 66 (2013) 98–104
ARTICLE IN PRESS
PART3
The research aims at finding the factors that majorly influence the buying decision of a customer
The research aims at finding the factors that majorly influence the buying decision of a customer
Business Model
Introduction
Journal of Business Research 67 (2014) 591–597
Young Introduction Consumer behavior at the point of purchase is
Tracking Data Introduction Consumer behavior at the point of purchase
Path Model of Visual Attention andConsideration at the Point of
Path Model of Visual Attention andConsideration at the Point of
Path Model of Visual Attention andConsideration at the Point of
Implications for POP Marketing Estimating the Visual Salience of Different
Branding is a key function in marketing that means much
MICHELLE L. ROEHM and ALICE M. TYBOUT*
MICHELLE L. ROEHM and ALICE M. TYBOUT*
PART1
PART2
PART3
MICHELLE L. ROEHM and ALICE M. TYBOUT*
PART1
PART2
PART3
Do logo redesigns help or hurt your brand?
Journal of Business Research 66 (2013) 115–122
A set of core principles from Charles Lewis Tiffany helped
JournalofBusinessResearch67(2014)1461–1467
BCR Working ABSTRACT Why do some parents buy luxury brands
BCR Working ABSTRACT Why do some parents buy luxury brands
JournalofBusinessResearch67(2014)2437–2446
Journal of Retailing and Consumer Services 21 (2014) 139–147
JournalofBusinessResearch67(2014)1461–1467
JournalofBusinessResearch67(2014)2437–2446
Tourism Management 47 (2015) 11e21
JournalofBusinessResearch67(2014)2437–2446
JournalofBusinessResearch67(2014)2437–2446
Journal of Business Research 67 (2014) 457–463
JournalofBusinessResearch67(2014)2437–2446
Journal of Business Research 67 (2014) 1090–1098
FACT SHEET
Journal of Business Research 67 (2014) 457–463
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ADIDAS STUDY 25/9/13 13:30 Page 2
J Bus Ethics
J Bus Ethics
Journal of Air Transport Management xxx (2014) 1e8
Chapter 8: Asking People about Their Attitudes
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An executive summary for managers and executive readers can be found at the end of this article New generation of CRM tactics created
A new dualistic approach to brand passion: Harmonious and obsessive
4. A new dualistic approach to brand passion
consumers, interpersonal interaction is important to those consumers
7. Studies 1, 2, 3, and 4 University in the southern United States were contacted with a request
7.4.3. Analyses and results
Journal of Business Research 66 (2013) 115–122
Journal of Business Research 66 (2013) 115–122
Journal of Business Research 66 (2013) 115 –122
CHAPTER 9 • MEASURING SOURCES OF BRAND EQUITY: CAPTURING CUSTOMER MIND-SET 339
Journal of Business Research 66 (2013) 21–27
Marketing is a socialand managerial process whereby individuals and groups
MEDDELANDEN FRÅN
MEDDELANDEN FRÅN SVENSKA HANDELSHÖGSKOLAN HANKEN SCHOOL OF ECONOMICS WORKING PAPERS
lay the theoretical foundation of brand personality as early as
lay the theoretical foundation of brand personality as early as
1INTRODUCTIONBrands and branding are by no means a
Expert Systems with Applications 36 (2009) 4884–4890
Expert Systems with Applications 36 (2009) 4884–4890
Expert Systems with Applications 36 (2009) 4884–4890
Journal of Business Research 66 (2013) 89–97
The effects of multiple-ads and multiple-brands
The effects of multiple-ads and multiple-brands
4.7 Social Media Marketing
Journal of Business Research 67 (2014) 278–287
Available online at www.sciencedirect.com
Available online at www.sciencedirect.com
2. Place branding and brand equity
5.1. Brand awareness
5.3. Brand associations
Part 1
10. Limitations and future research directions
When referring to the endogenous latent variables in the
This study underlines the value of the brand personality and
A Conceptual Study Customer loyalty is viewed as the strengths
and Customer Lifetime Value in a Korean Contex Investigating the
Asia Pacific Journal of Marketing and Logistics
Kamaladevi B.
Rupali Crystal Bracelets are some of their great fashion accessories
With the aim to study how to establish a strong
IBIMA Publishing
ro Case StudyAbstractThe aim of this paper is
+Model
Available online at www.sciencedirect.com
DO NOT PRINT
JOURNAL
THE IMPACT OF INDUSTRY FORCES ON
Journal of Business Research 66 (2013) 21–27
GENERAL STRATEGIES FOR GLOBAL BRANDS
GENERAL STRATEGIES FOR GLOBAL BRANDS
MARC5_C01.qxd 12/18/08 11:55 AM Page 2
Rejane went on to study under  Milton Glaser at the
Rejane went on to study under  Milton Glaser at the
Rejane went on to study under  Milton Glaser at the
Rejane went on to study under  Milton Glaser at the
ten medium articles
The current issue and full text archive of this journal is available at
Journal of Retailing and Consumer Services 23 (2015) 70–76
J. Kaswengi, M.F. Diallo / Journal of Retailing and Consumer Services 23 (2015) 70 –76 1
JournalofBusinessResearch68
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eobf_C 7/5/06 2:57 PM Page 115
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English and Chinese?, F.Liu, J.Murphy, J.Li & X.Liu
Journal of Retailing 85 (4, 2009) 437–452
my perspective on how materials is part of the design
¢ Understand the differences between
Basic Guidelines for Naming and Branding Naming Your Organization or
BRANDING
BRANDING
BRANDING
BRANDING
Available online at www.sciencedirect.com
Journal of Product & Brand Management
Hyundai installs interactive billboard in Times Square Visitors can see
Available online at www.sciencedirect.com
Journal of Air Transport Management 42 (2015) 47e54
The impact of, brand satisfactionand brand citizenship behavioron trust brand مقاله تلفیقی : بررسی تأثیر رضایت از برند و رفتار شهروندی بر اعتماد به برند
PAPERS
South Korean Cultural diplomacy and Efforts
PAPERS
Brand Loyalty Several contemporary researchers have acknowledged an evolution of
Colorful decorations made up of numbers and letters get the
s visual identity already had a lot going for it
3 article
Colorful decorations made up of numbers and letters get the
s visual identity already had a lot going for it
4 article
Asia Pacific Management Review 13(3) (2008) 601-624
Asia Pacific Management Review 13(3) (2008) 601-624
IntroductionCustomer loyalty increasingly becomes very important and appears to
J Bus Mark Manag (2014) 7(2): 354–379
J Bus Mark Manag (2014) 7(2): 354–379
IMM-07207;NoofPages12
J Bus Mark Manag (2014) 7(2): 354–379
At the base of the project is a new classification
634 PART 8 CREATING SUCCESSFUL LONG-TERM GROWTH
Glossary
A Neuroscience Perspective:
The Journal of Brand Management Volume 4 Number 3
A Neuroscience Perspective:
A Neuroscience Perspective:
Production of chemical and technical
Production of chemical and technical
Planning and executing an effective public relations campaign is no
Planning and executing an effective public relations campaign is no
4.1. Relationship: Helping to build
JBR-07986;NoofPages9
JBR-07986;NoofPages9
JBR-07986;NoofPages9
Cognitive Learning Cognitive learning encompasses all the mental activities of
JournalofBusinessResearch68(2015)1225–1233
JournalofBusinessResearch68(2015)1225–1233
Journal of Business Research 66 (2013) 216–223
which included a high knowledge of and getting familiar with
but movie star Jackie Chan took time out from filming
Generating brand awareness in Online Social Networks
3.1.2. The impact of rewards on brand
5. Analysis and results model levels. The following goodness-of-ﬁt indices was utilized to
3. Conceptual framework and research hypotheses
). The analysis per- formed validated the second-order structures
Sources of retailer personality: Private brand perceptions
Industrial Marketing Management 40 (2011) 1060–1062
Industrial Marketing Management 41 (2012) 106–114
Industrial Marketing Management 41 (2012) 106–114
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Industrial Marketing Management 41 (2012) 106–114
S. Leek, G. Christodoulides / Industrial Marketing Management 41 (2012) 106–114 109
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Corporate identity management in the banking sector
Portierge is a new Polish brand of showrooms with woodworks
Computers in Human Behavior xxx (2015) 1e9
a thorough definition and differentiation of these terms and further
analyses investigatingup to 260 articles relating to the topic stresses
web
ALDI CASE STUDY 18/9/13 12:52 Page 2
Introduction This chapter will open with a review of the
Introduction This chapter will open with a review of the
BUSHOR-1230; No. of Pages 11
Accounting, Organizations and Society 43 (2015) 56–66
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organized by the newspaper La Verdad by the coffee company
7
Chapter 15
UNDERSTANDING BRANDING,
European Journal of Marketing
3.1 Introduction
3.1 Introduction
Sellotape or adhesive tape? increasing market penetration – a classictale
BRQ Business Research Quarterly (2015) 18, 111---126
BRQ Business Research Quarterly (2015) 18, 111---126
Consumer Attitudes and Behavior
Intern. J. of Research in Marketing 28 (2011) 194–204
13
Journal of Retailing and Consumer Services 24 (2015) 60–69
7
13
Public figures Public figures or celebrities have traditionally been employed
bright colours and playful characters which has been described as
Journal of Business Research 65 (2012) 92–99
7
7
and takes the form of metallic walls onto which the
and takes the form of metallic walls onto which the
confident businesses develop a consistent brand they can grow into
New International
Marketing Intelligence & Planning
Targeting is the process of selecting specific market segments on
Targeting is the process of selecting specific market segments on
When changes occur in your industry or your customer base evolves, is your business nimble enough to reflect those changes in your marketing campaigns? More importantly,
When changes occur in your industry or your customer base evolves, is your business nimble enough to reflect those changes in your marketing campaigns? More importantly,
01: BLOW is a Hong Kong based design studiofounded by Ken Lo in 2010. Specialized in
Key Success Factors of Brand Marketing for Creating the
Key Success Factors of Brand Marketing for Creating the Brand
Key Success Factors of Brand Marketing for Creating theBrand Value
Key Success Factors of Brand Marketing for Creating the
Key Success Factors of Brand Marketing for Creating theBrand Value
Key Success Factors of Brand Marketing for Creating theBrand Value
Blog communities, such as the Nike Blog – The Art of Speed was one of the first –or Google
It is worth noting the high levels of missing responses
BRQ Business Research Quarterly (2015) 18, 111---126
Brand Identity Development and the Role of
Blog communities, such as the Nike Blog – The Art of Speed was one of the first –or Google
Online advertising formats The format of the ad simply refers
Available online at www.sciencedirect.com
Available online at www.sciencedirect.com
The Advertising HANDBOOK
The Advertising HANDBOOK
01: Graciela Gonçalves Da Silva is an argentinean artist, Animalitoland is her visual universe.
perfectly encapsulates the effect technology has had on the advertising
One of the largest markets to utilize advertising in general
The private label revolution was first observed in Europe and
The private label revolution was first observed in Europe and
The private label revolution was first observed in Europe and
TOWARDS RETAIL PRIVATE
ARTICLE IN PRESS
International Journal of Hospitality Management 54 (2016) 1–11
4. Methodology
4. Methodology
International Journal of Hospitality Management 54 (2016) 1–11
International Journal of Information Management 36 (2016) 245–257
4.2. Control variable (telnet://ptt.cc). Only Internet surfers who were smartphone users
Journal of Air Transport Management 53 (2016) 150e160
Journal of Retailing and Consumer Services 29 (2016) 70–81
Journal of Product & Brand Management
Strategic HR Review
BRAND POSTIONING Positioning is perhaps one of the thorniest and
The Coca Cola Company: Marketing
JOURNAL OF
J. Appl. Environ. Biol. Sci., 5(11)166-170, 2015 ISSN: 2090-4274
J. Appl. Environ. Biol. Sci., 5(11)166-170, 2015 ISSN: 2090-4274
332 N. Chanavat and G. Bodet
332 N. Chanavat and G. Bodet
–
BUILDING BUSINESS
Tourism Management 54 (2016) 298e308
Tourism Management 54 (2016) 298e308
Less is more It is a simple rule but one
Industrial Marketing Management 40 (2011) 1072–1081
Event Fit in Sport Sponsorship Kevin Gwinner Kansas State University
Choice Modeling
Chapter 11
Chapter 11
Thomas Edison originally founded the company as the Edison Electric Light
Journal of Product & Brand Management
The current issue and full text archive of this journal is available at
Journal of Product & Brand Management
this also poses achallenge as these relationships may take ona
DUCATI - 90th Anniversary
positions in the market place ought to be the assessment
positions in the market place ought to be the assessment
positions in the market place ought to be the assessment
Journal of Place Management and Development
CHAPTER
CHAPTER
CHAPTER
CHAPTER
مدلسازی رقابت انعطاف پذیر
IsItReallyLove?AComparative
7 March 1916 BayerischeFlugzeugwerke AG is established as the successor
CHAPTER
CHAPTER
IRJC
NEUROMARKETING:
The target was to give shape to the brand concept
JBR-09187;NoofPages9
JournalofBusinessResearch69(2016)3033–3040
International Journal of Information Management 36 (2016) 245–257
Available online at www.sciencedirect.com
S e e d i s c u s s i o n s , s t a t s , a n d a u t h o r p r o f i l e s f o r t h i s p u b l i c a t i o n a t : h t t p s : / / w w w . r e s e a r c h g a t e . n e t / p u b l i c a t i o n / 2 7 2 7 4 4 6 2 4
JournalofBusinessResearch69(2016)3943–3950
JournalofBusinessResearch69(2016)3943–3950
a host of research has been carried out on product
TIMES & TRENDS
International Journal of Psychological Studies; Vol. 7, No. 1; 2015
So, What's a Brand Ambassador and Why Are They Important?
Journal of Retailing and Consumer Services 20 (2013) 234–239
Computers in Human Behavior 64 (2016) 217e225
4 Easy Steps to Increase Sales Through LinkedIn
Chapter 8 Corporate communications and the employment relationship 259
Factors affecting the brand decline and ways of coping
JBR-09187;NoofPages9
Branding is a discipline that has emerged from the
But Can Add Huge Value Content marketing is the business
Reach More Customers with Influencer Marketing A trusted brand recommendation
priced and often lower quality replicas of products that typicallypossess
priced and often lower quality replicas of products that typicallypossess
CHAPTER
highlight the increasingly competitive higher education sector where universities face
highlight the increasingly competitive higher education sector where universities face
transformational leadership has been identified as a relevant predictor of
The model for service brand equity developed in the current
Top Signs Your Brand Strategy Is Losing Focus As a
Managing Your Brand Is an Intangible Investment That Pays Off
it serves to reason that a strong brand is preferable
I read a lot of articles on how to create
I read a lot of articles on how to create
Managing Your Brand Is an Intangible Investment That Pays Off
Marketing and Branding Research 2(2015) 44-63
INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 5, ISSUE 02, FEBRUARY 2016 ISSN 2277-8616
The current research provides university managers with an assessment tool
Downloaded from http://iranpaper.ir
Journal of Business Research 66 (2013) 148–157
CHAPTER 18
THE ROLE OF BRANDING IN MARKETING STRATEGY
How to Get Your Branding Noticed
7 Ways To Save Time, Energy and
QUALITATIVE RESEARCH
ADDITIONAL CASE STUDY
Social media is a virtual landscape that facilitates quick and
Action changes attitude faster than attitude changes action” (Ferrier, 2014).
JBR-09273;NoofPages12
ACCEPTED MANUSCRIPT
ACCEPTED MANUSCRIPT
The General Motors brand had only three iterations of the
Tourism Management 59 (2017) 640e651
Journal of Consumer Marketing
J. Eng. Technol. Manage. 29 (2012) 3–21
Making them real is the challenge our team represents the
Your top customers are great place to start the discussion
Your top customers are great place to start the discussion
buzziest effort has been to publish stories that look and
The Future Of Branding Is Debranding As digital media blunts
The Future Of Branding Is Debranding As digital media blunts
The impact of entrepreneurial orientation on B2B branding and business
6 Steps to a Successful Social Influencer Marketing Campaign By
KATARZYNA SZCZEPANSKA-‐WOSZCZYNA 99
6 Steps to a Successful Social Influencer Marketing Campaign By
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Spain Faculty of Business and Economics of the University of
7 مقاله کوتاه در زمینه گرافیک
Tourism Managementj o u r n a l h
7 مقاله کوتاه در زمینه گرافیک :)
Journal of Destination Marketing & Management ∎ (∎∎∎∎) ∎∎∎–∎∎∎
Journal of Destination Marketing & Management ∎ (∎∎∎∎) ∎∎∎–∎∎∎
Measuring Customer-based Brand Equity, Hierarchical Bayes Methodology, A. Sinha, N. Ashill, A Gazley
JournalofBusinessResearch69(2016)5671–5681
Measuring Customer-based Brand Equity, Hierarchical Bayes Methodology, A. Sinha, N. Ashill, A Gazley
Industrial Marketing Management 40 (2011) 1072–1081
Food Quality and Preference xxx (2014) xxx–xxx
Available online at www.sciencedirect.com
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Journal of Destination Marketing & Management
Advertising,Promotion,
Telematics and Informatics 34 (2017) 397–411
Pak. J. Statist.
1
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which is the member of LG group and it has
which is the member of LG group and it has
The concept of place in international strategic marketing decisions Eva
IndustrialMarketingManagement51(2015)35–46
International Business Review 20 (2011) 521–534
A Framework
An Investigation of the Role of Customer Engagement
Journal of Product & Brand Management
12 مقاله در حوزه گرافیک
Marketing3 From Products to Customers to The Human Spirit PHILIP
Marketing3 From Products to Customers to The Human Spirit PHILIP
Prologue: From Marketing 3.0 to Marketing 4.0
WEBFFIRS 10/25/2016 16:36:22 Page iv WEBFFIRS 10/25/2016 16:36:21 Page i
WEBC02 10/25/2016 14:29:50 Page 17
Computers in Human Behavior 62 (2016) 292e302
WEBC02 10/25/2016 14:29:50 Page 17
WEBC02 10/25/2016 14:29:50 Page 17
WEBC07 10/25/2016 14:49:5 Page 91
WEBC07 10/25/2016 14:49:5 Page 91
WEBC07 10/25/2016 14:49:5 Page 91
WEBC09 10/25/2016 15:42:15 Page 126
282 CHAPTER 8 INDIVIDUAL DECISION-MAKING
282 CHAPTER 8 INDIVIDUAL DECISION-MAKING
it can be a bit overwhelming to think about what
Fasta Barista is the brand of the coffeehouse chain of
Managing brands is not common sense If common sense is
Managing brands is not common sense If common sense is
everyone owns it One of the most common mistakes in
everyone owns it One of the most common mistakes in
Business Horizons (2010) 53, 281—290
Consider a brand as a promise that you make to
Consider a brand as a promise that you make to
WEBC09 10/25/2016 15:42:15 Page 126
Most content marketers have more than one objective in both
5 Reasons A Personal Brand Is Crucial To Career Success
t Advertise Until You Read This The ad agency thought
Six Ways To Make Your Brand More Memorable Which is
5 Reasons A Personal Brand Is Crucial To Career Success
t Advertise Until You Read This The ad agency thought
Six Ways To Make Your Brand More Memorable Which is
Qualitative Market Research: An International Journal
یصصخت همجرت
Chapter 4
Chapter 4
Chapter 6
Chapter 8
Chapter 4
it was suggested that the marketing of luxury brands was
Chapter 6
Introduction The global market for personal luxury goods has rapidly
it was suggested that the marketing of luxury brands was
Conceptual background The fluidity of the luxury brand market While
Chapter 8
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AMERICAN ANTHROPOLOGIST
عوامل تأثیرگذار بر ارزش ویژه برند و وفاداری به برند
The present study has been performed in order to review
International Journal of Bank Marketing
Stock exchange brands as an influence on investor behavior (1)
Your
Your
in terms of
a model of brand
in terms of
a model of brand
:یفرعم
:یفرعم
PART 1: Defining Marketing and the Marketing Process (Chapters 1–2)
Covert Marketing Strategy and Techniques
below is a list of tips about social media that
?
PART 1: Defining Marketing and the Marketing Process (Chapters 1–2)
PART 1: Defining Marketing and the Marketing Process (Chapters 1–2)
Journal of Business Research xxx (xxxx) xxx–xxx
G Model
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Computers in Human Behavior 60 (2016) 622e634
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it has consistently been one of the best selling chocolate
T. Zhang, D. Zhang / Journal of Business Research 60 (2007) 912–922 913
Cities xxx (xxxx) xxx–xxx
http://mbaonline.blogfa.com
7 Commenting on the future of poetry and art in
East Tennessee State University
The Secret team started by
The value of brand loyalty
The value of brand loyalty Loyal customers are an important
The value of brand loyalty
The three M's of taglines: Meaningful, motivating, and
The three M's of taglines: Meaningful, motivating, and
Downloaded from http://paperhub.ir
80 5 Evolution of the Marketing Mind-Set and the Value-Creation Process
80 5 Evolution of the Marketing Mind-Set and the Value-Creation Process
1 Many firms are attempting to make their products less
CHAPTER 2 • CUSTOMER-BASED BRAND EQUITY AND BRAND POSITIONING 95
CHAPTER 2 • CUSTOMER-BASED BRAND EQUITY AND BRAND POSITIONING 95
CHAPTER 3 • BRAND RESONANCE AND THE BRAND VALUE CHAIN 121
Available online at www.sciencedirect.com
s expertise covers the full range of tools and services
CHAPTER 10 • MEASURING OUTCOMES OF BRAND EQUITY: CAPTURING MARKET PERFORMANCE 369
CHAPTER 15 Advertising and Public Relations
Volume 9(2): 209–226
See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/295073726
Volume 9(2): 209–226
See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/295073726
See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/295073726
Quasi-Franchising:A NewModel forStrategic
Volume 9(2): 209–226
See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/295073726
Quasi-Franchising:A NewModel forStrategic
Office Essentials to Include in Your Corporate Promotional Gifting When
The Power of Advertising Brand Recognition Outside the Office When
Why use a branding agency and what exactly do they
branding
پروسه طراحی برندینگ
s books Publishing startup Wonderbly has sold over three million
Available online at www.sciencedirect.com
CreativeStrategies in Social Media
Technological Forecasting & Social Change 140 (2019) 22–32
International Review of Management and
3 Pink Nailwear Pro Nail Enamel is one of the
Journal of Retailing and Consumer Services 54 (2020) 102012
Journal of Business Research 111 (2020) 25–40
~'"dj'Ok
University of Nebraska - Lincoln
sustainability
sustainability
CORPORATE BRANDING AND INTERNAL BRANDING
Computers in Human Behavior 81 (2018) 325e339
Computers in Human Behavior 81 (2018) 325e339
Praise for Quantum Marketing
Marketing-
Praise for Quantum Marketing
Raja offers extraordinary insights and perspectives and pragmatic pathways to
DOI: 10.1515/rae-2017-0024 Review of Artistic Education no. 14 2017 186-199
Technological Forecasting & Social Change 174 (2022) 121183
Technological Forecasting & Social Change 174 (2022) 121183
Technological Forecasting & Social Change 174 (2022) 121183
Business Horizons (2010) 53, 281—290
66 Creating Brand identity
Use of IMC for Brand Building Communication is always one
Company found that the best way to stay true blue
Company found that the best way to stay true blue
Case Study Brand Equity in Acid Reflux targeted effort that
Case Study Brand Equity in Acid Reflux targeted effort that
An inappropriate corporate image may act as a burden on
5 Brand Management Brand Management is the application of marketing
Brand profitability Based on all available current and forecasted information
Brand profitability Based on all available current and forecasted information
Brand profitability Based on all available current and forecasted information
Brand profitability Based on all available current and forecasted information
Awareness Brand awareness is related to the strength of the
1 Managing Brand Image Positioning and repositioning decisions are often
The fourth category of loyalty implies that the buyers like
brand association would produce positive equity only when attribute associations
Defining Brand Equityتعریف ارزش ویژه برند Brands are valued for
Johnson is known for powerhouse brands and is not a
Two particularly important components of brand knowledge are brand awareness
Reinforcing Brands Brand equity is reinforced by marketing actions that
An Image is how the customer perceives you but an
3 Driving mass behavioural change As we saw in Chapter
12 Winning support within the corporation Brands on a mission
5
4 Durex How a global condom brand helps reduce HIV
NoExcuse An alcohol brand counters violence against women With some
Marketing Strategy
Current Marketing Situation
Current Marketing Situation
پیوست 2