تگ Brands

جزئیات خدمات ترجمه در ترجمه تخصصی

brand
brand
ARTICLE IN PRESS
Young Introduction Consumer behavior at the point of purchase is
Tracking Data Introduction Consumer behavior at the point of purchase
Path Model of Visual Attention andConsideration at the Point of
Path Model of Visual Attention andConsideration at the Point of
Implications for POP Marketing Estimating the Visual Salience of Different
MICHELLE L. ROEHM and ALICE M. TYBOUT*
MICHELLE L. ROEHM and ALICE M. TYBOUT*
PART1
MICHELLE L. ROEHM and ALICE M. TYBOUT*
PART1
JournalofBusinessResearch67(2014)1461–1467
BCR Working ABSTRACT Why do some parents buy luxury brands
BCR Working ABSTRACT Why do some parents buy luxury brands
JournalofBusinessResearch67(2014)1461–1467
J Bus Ethics
J Bus Ethics
An executive summary for managers and executive readers can be found at the end of this article New generation of CRM tactics created
CHAPTER 9 • MEASURING SOURCES OF BRAND EQUITY: CAPTURING CUSTOMER MIND-SET 339
Journal of Business Research 66 (2013) 89–97
Journal of Business Research 67 (2014) 278–287
Available online at www.sciencedirect.com
Available online at www.sciencedirect.com
Sustaining a brand long term
w
Table 7
and Customer Lifetime Value in a Korean Contex Investigating the
GENERAL STRATEGIES FOR GLOBAL BRANDS
GENERAL STRATEGIES FOR GLOBAL BRANDS
Journal of Retailing and Consumer Services 23 (2015) 70–76
J. Kaswengi, M.F. Diallo / Journal of Retailing and Consumer Services 23 (2015) 70 –76 1
eobf_C 7/5/06 2:57 PM Page 117
art articles
Journal of Business Research 66 (2013) 89–97
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English and Chinese?, F.Liu, J.Murphy, J.Li & X.Liu
THE 7 SOCIAL MEDIA TRENDS DOMINATING 2015 A recent study
BRANDING
BRANDING
BRANDING
J Bus Mark Manag (2014) 7(2): 354–379
J Bus Mark Manag (2014) 7(2): 354–379
J Bus Mark Manag (2014) 7(2): 354–379
retailers are studying their store environments for ways to improve
JournalofBusinessResearch68(2015)1225–1233
JournalofBusinessResearch68(2015)1225–1233
Generating brand awareness in Online Social Networks
Industrial Marketing Management 40 (2011) 1060–1062
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Marketing Management
Chapter 15
BRQ Business Research Quarterly (2015) 18, 111---126
BRQ Business Research Quarterly (2015) 18, 111---126
Intern. J. of Research in Marketing 28 (2011) 194–204
Public figures Public figures or celebrities have traditionally been employed
New International
BRQ Business Research Quarterly (2015) 18, 111---126
2
private label has been mislabeled or misrepresented as being cheap
The private label revolution was first observed in Europe and
The private label revolution was first observed in Europe and
The private label revolution was first observed in Europe and
private label has been mislabeled or misrepresented as being cheap
TOWARDS RETAIL PRIVATE
ARTICLE IN PRESS
private label has been mislabeled or misrepresented as being cheap
Journal of Retailing and Consumer Services 29 (2016) 70–81
Industrial Marketing Management 40 (2011) 1072–1081
positions in the market place ought to be the assessment
positions in the market place ought to be the assessment
positions in the market place ought to be the assessment
CHAPTER
CHAPTER
CHAPTER
CHAPTER
Do you consider brands on Instagram to be more human-like than in other forums? What do you consider is the best thing with following a brand on Instagram? Keep up with brands/celebrities
Do you consider brands on Instagram to be more human-like than in other forums? Keep up with brands/celebrities
JBR-09187;NoofPages9
TIMES & TRENDS
Earlier scholars of branding in industrial markets contended that branding had no signiﬁcant contribution to organizations in B2B markets
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Branding is a discipline that has emerged from the
priced and often lower quality replicas of products that typicallypossess
priced and often lower quality replicas of products that typicallypossess
CHAPTER
Advancing from workbench deﬁnitions and theoretical transformation This study focuses
Advancing from workbench deﬁnitions and theoretical transformation This study focuses
Advancing from workbench deﬁnitions and theoretical transformation This study focuses
Advancing from workbench deﬁnitions and theoretical transformation This study focuses
Advancing from workbench deﬁnitions and theoretical transformation This study focuses
Advancing from workbench deﬁnitions and theoretical transformation This study focuses
from the public place to the private space with public
from the public place to the private space with public
from the public place to the private space with public
from the public place to the private space with public
from the public place to the private space with public
Journal of Business Research 66 (2013) 148–157
Social media is a virtual landscape that facilitates quick and
9 Social Media Marketing Trends That Could Make or Break
Tourism Management 59 (2017) 640e651
buzziest effort has been to publish stories that look and
The Future Of Branding Is Debranding As digital media blunts
The Future Of Branding Is Debranding As digital media blunts
Tourism Managementj o u r n a l h
Industrial Marketing Management 40 (2011) 1072–1081
Food Quality and Preference xxx (2014) xxx–xxx
Available online at www.sciencedirect.com
Advertising,Promotion,
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trumpet pattern in lifestyle products and a trumpet pattern in
WEBC02 10/25/2016 14:29:50 Page 17
WEBC07 10/25/2016 14:49:5 Page 91
WEBC07 10/25/2016 14:49:5 Page 91
WEBC07 10/25/2016 14:49:5 Page 91
282 CHAPTER 8 INDIVIDUAL DECISION-MAKING
282 CHAPTER 8 INDIVIDUAL DECISION-MAKING
provides an inside look into the trials facing companies in
5 Digital Marketing Mistakes Your Brand Should Avoid We all
ups do not have the luxuries of a dedicated strategist
ups do not have the luxuries of a dedicated strategist
it was suggested that the marketing of luxury brands was
Introduction The global market for personal luxury goods has rapidly
it was suggested that the marketing of luxury brands was
Conceptual background The fluidity of the luxury brand market While
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Understanding the effect of personal and social value on attitude
in terms of
a model of brand
in terms of
a model of brand
?
54 Maurer and Gierl
STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
The value of brand loyalty
The value of brand loyalty Loyal customers are an important
The value of brand loyalty
The three M's of taglines: Meaningful, motivating, and
The three M's of taglines: Meaningful, motivating, and
Downloaded from http://paperhub.ir
80 5 Evolution of the Marketing Mind-Set and the Value-Creation Process
80 5 Evolution of the Marketing Mind-Set and the Value-Creation Process
CHAPTER 2 • CUSTOMER-BASED BRAND EQUITY AND BRAND POSITIONING 95
CHAPTER 2 • CUSTOMER-BASED BRAND EQUITY AND BRAND POSITIONING 95
CHAPTER 3 • BRAND RESONANCE AND THE BRAND VALUE CHAIN 121
Available online at www.sciencedirect.com
CHAPTER 10 • MEASURING OUTCOMES OF BRAND EQUITY: CAPTURING MARKET PERFORMANCE 369
Volume 9(2): 209–226
Volume 9(2): 209–226
Volume 9(2): 209–226
CreativeStrategies in Social Media
Journal of Retailing and Consumer Services 54 (2020) 102012
Journal of Advertising
Journal of Business Research 111 (2020) 25–40
Case Study Brand Equity in Acid Reflux targeted effort that
Case Study Brand Equity in Acid Reflux targeted effort that
An inappropriate corporate image may act as a burden on
5 Brand Management Brand Management is the application of marketing
1 Managing Brand Image Positioning and repositioning decisions are often
brand association would produce positive equity only when attribute associations
Defining Brand Equityتعریف ارزش ویژه برند Brands are valued for
Johnson is known for powerhouse brands and is not a
Reinforcing Brands Brand equity is reinforced by marketing actions that
An Image is how the customer perceives you but an
12 Winning support within the corporation Brands on a mission
5
13 How processed food brands can gain a social purpose
Current Marketing Situation
Current Marketing Situation